Positive And Effective Communications With News Media Essay

Positive and effective communications with news media are critical to La Salle University’s ability to achieve its mission: To help students gain theoretical and practical knowledge, deepen their ethical sensibilities, and prepare for a lifetime of continuous learning, professional success, and dedicated service. Positive media relations practices result in earning news stories that promote the University as a whole; expand the visibility of the Office of the President; and ensure that truthful information is reported to the public regarding incidents of a sensitive nature. Such media placements additionally help to attract prospective students, solicit continued financial and volunteer support, and maintain a positive reputation for La Salle locally in Philadelphia, regionally in the Northeast, and nationally. This guide is intended to define the approved processes for interacting with the news media. â€Å"News media† refers to journalists and content creators for local, regional, and national newspapers, magazines, television and radio stations, and online publications. The University Communications team includes CCO and the Director. Both positions promote La Salle University through targeted press releases, positive media relations practices, media alerts, social media, and press events re: student and faculty accomplishments, campus events and activities, University programs, and more. It is the responsibility of University Marketing and Communications to proactivelyShow MoreRelatedMedia s Influence On The Media1078 Words   |  5 Pagesof the political system, the media and its different portrayals of the presidency result in a quite unique relationship. At times, the media portrays the President positively and at other times the relationship may be a bit more negative. 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